Images of Northern Ireland will be broadcast to an audience of approximately 1 million people in Germany later this year, as one of the country’s regional TV stations, NDR TV, was filming on location here last week.
Co-ordinated by Tourism Ireland in Germany, the TV crew spent one week here, filming for a popular programme called Nordseereport which has total viewership figures of about 1 million. The focus of the programme is on people and landscapes, highlighting the variety of things to see and do here; footage will include meeting with a fiddle maker in Cookstown, exploring Rathlin Island and road bowling in Armagh.
Tina Gauges, Tourism Ireland’s Manager of Central Europe, said: “We are absolutely delighted that NDR TV has chosen to film in Northern Ireland. It is a fantastic opportunity to highlight some of the very best of what Northern Ireland has to offer to a huge German audience; from the stunning and diverse scenery of Rathlin Island and the lakelands of Fermanagh, and not forgetting the strongest asset – the warm welcome of the local people. The publicity value of a programme like this is incalculable; it really is an excellent way of promoting the wonderful tourism product in Northern Ireland to a mass audience.”
“Germany is a very important market for tourism and last year we welcomed 40,000 German visitors to Northern Ireland. We have a strong and comprehensive promotional programme under way in Germany this year, with significant emphasis on value for money offers, to drive home to German consumers our message about the superb range of offers available in Northern Ireland.”
Larissa Scheler, Producer (right) with the NDR TV Crew filming their trip to Ballycastle from Rathlin Island.
Elaine Moore / Clair Balmer, Tourism Ireland
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