Respected Australian travel writer and photographer Robert La Bua was in Northern Ireland this week, researching a number of articles he is planning to write about Londonderry and Belfast. These articles will appear on e-Travel Blackboard, Australasia’s foremost travel industry website which has almost two million visitors each month and in Aspire magazine, the inflight magazine for business and first class passengers of Etihad Airways which has over one million readers each month.
Invited here by Tourism Ireland in Sydney, his itinerary was put together by NITB and placed the spotlight on our history and culture, as La Bua visited the Guildhall in Derry, enjoyed a walk on the historic 17th century city walls and stopped off at the Museum of Free Derry. He also dropped in on some of the events at this year’s Belfast Festival at Queens.
The visit of this influential journalist is part of Tourism Ireland’s press visit programme, which aims to increase awareness of Northern Ireland among key journalists and opinion-formers overseas, and ultimately potential holidaymakers. Commenting on the importance of this type of fact-finding visit, Orla Saul, Tourism Ireland Australia, said: “Media visits such as these are very important, in terms of helping us to boost the profile of Londonderry and Belfast through positive exposure in the media overseas. It is an excellent opportunity to highlight the culture, history and hospitality of the two cities as the articles Robert La Bua will write will be read by hundreds of thousands of potential holidaymakers.
“Our autumn promotional campaign is in full swing right now in Australia, highlighting that Northern Ireland is a great place to visit and offers tremendous value for money.”
Taking time out from a busy schedule around Northern Ireland is Australian travel writer, Robert La Bua, pictured outside Queens University Belfast.
Elaine Moore / Clair Balmer, Tourism Ireland
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