Tourism Ireland has teamed up with the BBC for a promotion with a difference in Great Britain. The new BBC One lottery show This Time Tomorrow featured lucky contestants Kevin Fawcett and Angela Bruce from Ayr in Scotland, who won a fantastic trip to Ireland last weekend.
The trip, organised in conjunction with Fáilte Ireland, included a helicopter trip to The Curragh Racecourse and VIP tickets to attend the Irish Oaks. The prize-winners also toured the Wicklow Mountains and stayed at the Ritz Carlton Hotel, dining in the famous Gordon Ramsay restaurant. While out and about in Wicklow today, they enjoyed a cookery lesson with Catherine Fulvio at Ballyknocken Cookery School near Ashford.
Lawrence Bate, Tourism Ireland Great Britain, said: “With approximately 7 million viewers, our promotion on This Time Tomorrow is a fun way to reach a wide audience of potential holidaymakers in Britain, to remind them about the exceptional beauty of the island of Ireland. Tourism Ireland has a huge range of promotional initiatives under way in Britain this year, to promote short breaks and longer stay holidays throughout the island of Ireland. The British market is the largest market for tourism to Ireland, last year delivering almost five million visitors”.
Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a premier holiday destination.
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921