Tourism Ireland Great Britain Launches Car Touring Guide

28 Apr 2008

Tourism Ireland in Great Britain has launched a new brochure entitled “The long and winding roads of Ireland”, encouraging potential British visitors to come and discover the island of Ireland by car this year. 

The new and comprehensive brochure provides a step-by-step visitors guide to discovering the warmth, charm and unique beauty of the island of Ireland by car. The guide includes themed driving tours, such as a Literary Ireland tour and a Film Locations tour; practical driving tips and detailed distance charts; as well as information on accommodation, restaurants and entertainment in each region and suggested general touring routes.

The touring routes cover Northern Ireland, Ireland’s West Coast, Ireland’s East Coast and Ireland’s South Coast. The tours are designed to highlight the main attractions in each region. For example, the five-day “Ireland’s South Coast Tour” takes in Wexford, Hook Head, Kilkenny, Cashel, Cork and Killarney. The tour suggests places to stop and visit along the way, such as the Dunbrody Emigrant Ship, the Rock of Cashel, Blarney Castle and Garnish Island, to name but a few.

Lawrence Bate, Tourism Ireland Great Britain, said: “It is important for us to promote the exceptional beauty of the island of Ireland to British visitors who prefer to use their car on holidays; these visitors tend to stay longer, spend more and are more likely to visit more than one region. Tourism Ireland has a major campaign under way in Britain, to promote car touring and longer stay holidays this year.” 

The British market is the largest market for tourism to the island of Ireland, last year delivering almost five million visitors.

Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a premier holiday destination.

Further information:
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921


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