A group of leading US travel and food writers was in Carlow and Kilkenny recently, to discover and experience at first-hand some of the best of what this part of Ireland has to offer potential American holidaymakers. Their visit, organised by Tourism Ireland in conjunction with Fáilte Ireland, included a walking tour of Kilkenny and a visit to St Francis Abbey Brewery, as well as a tour of Kilkenny Castle. They also stopped at Lavistown House and enjoyed a cookery demonstration at Tasteworks Cookery School in Leighlinbridge.
Joe Byrne, Tourism Ireland’s Head of North America, said: “Media visits such as these are extremely important to help build awareness of Kilkenny and the South-East among potential holidaymakers in the US. Ireland is increasingly becoming known for the high quality of its food. The fact that it is possible to enjoy excellent cuisine, and engage in activities like culture and heritage, very much appeals to Americans.
“In a difficult year for outbound tourism from the US, the visit of these influential journalists is an excellent opportunity to showcase the history, culture and hospitality of the South East. The publicity value of the articles these journalists will write is fantastic – they will be read by many hundreds of thousands of potential holidaymakers. The American market remains a very important market and we in Tourism Ireland are pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with the American consumer.”
Pictured outside Tasteworks Cookery School in Leighlinbridge are (l-r) Ellen Redmond, Fáilte Ireland; Kent St John, GoNOMAD.com; Bob Ecker, freelance travel, wine and cuisine writer; Carole Kotkin, Co-Host on Food & Wine Talk; Christine Jordan, Tasteworks Cookery School; Janice Nieder, culinary tourism journalist; Ken McElroy, Tour Guide; and John Christopher Fine, Photo Journalist.
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921