Targeting Indian Tourists for Waterford

06 Aug 2008

6th August 2008

A group of leading journalists from India was in Waterford this week, invited by Tourism Ireland and Fáilte Ireland, to come and sample the delights of the South East. Their visit included a VIP tour at the Waterford Crystal Factory, an entertaining and informative walking tour of the city with local guide Jack Burtchaell, as well as a gourmet dinner at Waterford Castle.

Jim Paul, Tourism Ireland’s Head of New & Developing Markets, said: “Media visits such as these are extremely important to help build awareness of Waterford among potential holidaymakers in India. This visit will result in extensive and positive publicity for Waterford and the South East across a range of different publications.

“The Indian market offers exciting possibilities for tourism to the island of Ireland in the medium to long term. The World Tourism Organisation has forecast that the Asia-Pacific region will be one of the fastest growing regions for outbound travel. Growth in travel from long-haul markets such as India will re-shape the global tourism landscape, with significant implications for tourism to the island of Ireland.” 

Tourism Ireland research has shown that the key reasons why visitors from New & Developing markets such as India wish to visit the island of Ireland are the friendliness of the people, the beauty of the scenery and the cultural and heritage experiences on offer here.

-ENDS-


Further information:
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921

 

 

 

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