Targeting Indian Tourists for Northern Ireland

11 Aug 2008

Indian journalists enjoy afternoon tea at Belfast’s Merchant Hotel

A group of leading journalists from India was in Northern Ireland this week, invited here by Tourism Ireland and the Northern Ireland Tourist Board. Their visit included an entertaining and informative tour of Belfast, afternoon tea at the Merchant Hotel as well as a spot of “retail therapy” at Victoria Square. They also enjoyed a walking tour on the walls in historic Londonderry as well as a visit to the Carrick-a-Rede Rope Bridge and the Giant’s Causeway.

Jim Paul, Tourism Ireland’s Head of New & Developing Markets, said: “Media visits such as these are extremely important to help build awareness of Northern Ireland among potential holidaymakers in India. This visit will result in extensive and positive publicity for Northern Ireland across a range of different publications.

“The Indian market offers exciting possibilities for tourism to Northern Ireland, and to the island of Ireland, in the medium to long term. The World Tourism Organisation has forecast that the Asia-Pacific region will be one of the fastest growing regions for outbound travel. Growth in travel from long-haul markets such as India will re-shape the global tourism landscape, with significant implications for tourism to the island of Ireland.” 

Tourism Ireland research has shown that the key reasons why visitors from New & Developing markets such as India wish to visit the island of Ireland are the friendliness of the people, the beauty of the scenery and the cultural and heritage experiences on offer here.

Taking time out at the Merchant Hotel, Belfast were (l-r) Marina Pereira, DNA; Aparna Sharma, ELLE India; Beena Menon, Tourism Ireland India; and Claire Keenan, Northern Ireland Tourist Board.


Further information:
Clair Balmer, Tourism Ireland, tel: 028 7035 9260/ 0776 652 7719
Stephen McGrath, Weber Shandwick, tel: 028 9034 7300/ 077 7088 6920


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