Targeting Indian Families for holidays in Killarney

03 Sep 2008

Family fun in Ireland could become the latest holiday craze among Indian families next year, thanks to a new travel guide commissioned by Tourism Ireland specially for the growing Indian market. Leading Indian journalist Bachi Karkaria was in Killarney last week, researching family holidays in the South West. She is travelling around with the Rai family to record their adventures as they go.

The guidebook will be written in diary format, outlining what the Rai family experience each day. As well as highlighting the main attractions for families, the guide will include myths and legends with special appeal to children. It will also contain practical information about getting here from India, details of festivals and events throughout the year, helpful tips for where to eat and drink, as well as a useful pull-out map. The Family Fun in Ireland guide will be published early next year, in time for the 2009 season.

The family’s visit, organised by Tourism Ireland in conjunction with Fáilte Ireland, included meeting some of the animals at Coolwood Wildlife Park and Sanctuary outside Killarney, a visit to Crag Cave in Castleisland, as well as horse-riding through the spectacular Killarney National Park.

Jim Paul, Tourism Ireland’s Head of New & Developing Markets, said: “The Indian market in general offers exciting possibilities for tourism to the island of Ireland in the medium to long term. The World Tourism Organisation has forecast that the Asia-Pacific region will be one of the fastest growing regions for outbound travel. Growth in travel from long-haul markets such as India will re-shape the global tourism landscape, with significant implications for tourism to the island of Ireland.  The family market is particularly important in India as people tend to prefer travelling with their extended family”, he said.

Bachi Karkaria is one of India’s most respected journalists and is currently Consulting Editor with Times of India, the country’s leading media group. 

-ENDS-

Caption:
Pictured is the Rai family from India, horse riding through Killarney National Park.


Further information:
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921

 

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