Local food was the order of the day for a group of Scandinavian journalists who enjoyed a gourmet visit to Cork earlier this week. The visit, organised by Tourism Ireland, in conjunction with Fáilte Ireland, took in the culinary delights of the English Market and Café Paradiso in Cork city, as well as Frank Hederman’s Belvelly Smoke House in Cobh and a meeting with Rachel Allen and cookery demonstration at Ballymaloe. They attended the Kinsale Gourmet Festival where they enjoyed the celebrity ‘Cook-Off’ between Pearse O’Sullivan and Ross Lewis and they did the “Mad Hatters Taste of Kinsale” tour – an escorted tour of the 12 members of Kinsale’s Good Food Circle.
Steven Roberts, Tourism Ireland’s Manager for the Nordic Region, said: “The island of Ireland is fast becoming known for its food, with a reputation for high quality, natural products used in both traditional and innovative dishes. The Scandinavian market is very discerning about food and this aspect of holidaying in Ireland appeals to them greatly.”
“The Nordic region is an important market for tourism to the island of Ireland, last year delivering 259,000 visitors. Media visits such as these are very important, in terms of helping to spread the good news about Cork city and county and the high quality and diversity of food available in this part of Ireland, to potential Scandinavian holidaymakers.
The quality of Irish food is one of the themes being promoted by Tourism Ireland in the Nordic region this year. Tourism Ireland has a very extensive range of promotional initiatives under way in 2008, to promote holidays throughout the island of Ireland.
Rachel Allen (second from right) with Scandinavian journalists (from left) Tony Wallin, Ica Buffé Sweden; Kjersti Edvartsen, Spis Bedre Norway; Christopher Sjuve, klikk.no Norway; Chanet Deleuran, Spis Bedre Denmark.
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921