Tourism Ireland marked the recent launch of the new Aer Lingus service from Geneva to Cork by inviting a group of leading Swiss journalists to Cork. Their visit, organised in conjunction with Fáilte Ireland, took in the culinary delights of Ballymaloe, Kinsale and the English Market in Cork.
Siobhán McManamy, Tourism Ireland’s Manager for Central Europe, said: “We are very excited about this new route between Geneva and Cork. Last year, we welcomed 62,000 Swiss visitors to the island of Ireland, an increase of +18% on the previous year, and indicators for 2008 are also positive. With the introduction of these direct flights from Geneva to Cork, combined with increased promotional efforts by Tourism Ireland, we are confident that the number of Swiss visitors to Ireland will continue to grow.
“Media visits such as these are very important, in terms of helping to spread the good news about Cork city and county. The publicity value of the articles these journalists will write is fantastic – they will be read by thousands of potential Swiss holidaymakers.”
Tourism Ireland, the organisation responsible for promoting the island of Ireland overseas as a premier holiday destination, has full time representation in Switzerland and works with key Swiss media and travel trade contacts, to ensure continued growth from this market. Tourism Ireland increased its investment in Switzerland
in 2008 and will maintain this increased investment for 2009, with an extensive promotional programme designed to tell the Swiss consumer about the many compelling reasons to come and holiday in Cork city and county, and around the island of Ireland.
Examining the produce in the English Market in Cork are (l-r) Ian Hamel, Le Matin Diimanche; Nicolas Simonin, Geneva Airport; and Wiebke Sander and Celine Weldon, Tourism Ireland.
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921