1st August 2008
Fifteen leading international journalists from Great Britain, US, Denmark, Finland, The Netherlands, India and China visited Galway last week, as part of the first phase in building international publicity for the Volvo Ocean Race stopover in the city next May. Organised by Tourism Ireland in conjunction with Fáilte Ireland, the group met the Green Team crew and visited the Green Dragon, Ireland’s entry for the race.
While in the West, the group also took some time out to enjoy a “flutter” at the Galway Races, they sailed to Inis Mór and took in the spectacular scenery of Connemara.
Simon Gregory, Tourism Ireland’s Director of Brand Development & Markets, said: “Media visits such as these are hugely important to help spread the good news about Galway and the West of Ireland to potential holidaymakers overseas. This visit will result in extensive and positive publicity for Galway across a range of different publications.
“Tourism Ireland is planning an extensive programme of promotional initiatives over the coming year in our main overseas markets, to highlight Galway and the West of Ireland and to fully capitalise on this stopover of the Volvo Ocean Race.”
Galway will host the Volvo Ocean Race stopover from 23 May until 6 June next year. Stopping at 11 ports and taking nine months to complete, the Volvo Ocean Race is the world’s premier yacht race for professional racing crews.
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921