A group of leading German travel and lifestyle journalists was in Dublin last week, invited by Tourism Ireland to come and sample the delights of Dublin and to experience the wonderful scenery and hospitality as well as the fantastic food that Ireland has to offer.
The trip, organised in conjunction with Fáilte Ireland and Dublin Tourism, included a visit to one of Ireland’s leading farmers’ markets – the Howth Fishermans & Farmers Market. One of the busiest Farmers’ market in Ireland, it consists of around 30 stalls providing a wide range of gourmet foods, quality Irish seafood and organic produce.
The group also visited the Dublin Docklands, the Hugh Lane Gallery, the Temple Bar Designer Mart at Cow’s Lane and enjoyed a visit to designer Louise Kennedy’s flagship store on Merrion Square.
The island of Ireland is fast becoming known for its food, with a reputation for high quality, natural products used in both traditional and innovative dishes. The German market is very discerning about food and this aspect of holidaying in Ireland appeals to them very much. The quality of Irish food is one of the key themes being promoted by Tourism Ireland in Germany this year.
Judith von Rauchhaupt, Tourism Ireland Germany, said: “Germany is a very important market for tourism to the island of Ireland, last year delivering 464,000 visitors. Media visits such as these are hugely important in terms of helping to spread the good news about Ireland to potential Germany holidaymakers.
“This visit will result in extensive and positive publicity for Ireland across a range of different publications throughout Germany. Tourism Ireland has a very extensive range of promotional initiatives under way in Germany this year, to promote holidays throughout the island of Ireland.”
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921