Food producers and culinary leaders from Cork flew the flag for Irish food recently, on the Tourism Ireland stand at the BBC Good Food Show in Birmingham.
The island of Ireland is fast becoming known for the quality of its food, with a reputation for natural products used in both traditional and innovative dishes. The British market is very discerning about food and this aspect of holidaying on the island of Ireland appeals to them very much. This is Tourism Ireland’s eighth year attending the BBC Good Food Show, helping to raise the image of the island of Ireland as a superb food tourism destination.
Lawrence Bate, Head of Great Britain with Tourism Ireland, said: “The quality of Irish food is one of the key themes being promoted by Tourism Ireland in Britain this year. Britain is the largest market for tourism to the island of Ireland and in this difficult year for outbound travel from Britain we in Tourism Ireland are pulling out all the stops to win business and make sure that the island of Ireland is ‘top of mind’ with the British consumer.”
Pictured on the Tourism Ireland stand at the BBC Good Food Show in Birmingham are (l-r) Lawrence Bate, Tourism Ireland Great Britain; Rachel Allen signing copies of her new book; Margaret Mellor, Tourism Ireland GB; and Hazel Allen, Ballymaloe House.
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921