“Members” of supergroup U2 were on hand this week to help TV’s Éamonn Holmes catch his ferry to Scotland.
Éamonn is hosting Tourism Ireland’s St Patrick’s celebrations this weekend in the beautifully restored Merchant Square in Glasgow. The event will be held on Saturday 15th March and a number of tourism partners from Northern Ireland including Causeway Coast and Glens, Derry Visitor & Convention Bureau, Armagh & Down, Fermanagh Lakeland Tourism and the Ulster Folk & Transport Museum will take part.
The event is part of a new Northern Ireland-specific campaign underway in Scotland and the North of England which will run from March through until June. The joint initiative, by Tourism Ireland and the Northern Ireland Tourist Board, includes an extensive publicity campaign with coverage in the travel supplements of top newspaper titles; a series of radio promotions for events and weekend breaks; online, radio and newspaper advertising; and co-operative marketing activity with Northern Ireland ferry operators. The campaign is promoting strong reasons to visit Northern Ireland, highlighting the ease of getting here by sea and air, showcasing good value fares and compelling offers from local industry partners.
Commenting on the promotional effort for St Patrick’s Day around the world, Tourism Ireland’s new Chairman, Hugh Friel, said: “St Patrick’s Day provides our tourism industry with a unique platform to showcase what we have to offer to people across the globe. People instantly identify St Patrick’s Day with the island of Ireland, and we are envied by many tourism agencies around the world who would love to have such a well-recognised occasion associated with their destination. People across the globe relish the fun and the celebration and Tourism Ireland aims to capitalise on that interest and turn it to our direct advantage”.
Elaine Moore/Clair Balmer, Tourism Ireland, tel: 028 7035 9260/ 07766 527719
Sonya Cassidy, Weber Shandwick, tel: 028 9034 7300/ 07770 886949