A group of journalists from the Travel Channel in China visited the Shannon Region last weekend. Their trip was organised by Tourism Ireland, in conjunction with Shannon Development and Fáilte Ireland.
The journalists attended the colourful Harvest Day at Bunratty Folk Park and enjoyed a flavour of Irish life from the 19th century, with a demonstration of old Irish harvesting traditions. They filmed the folk park’s Bean an Tí baking bread and making butter, tried their hand at playing a bodhrán and also attended the medieval banquet at Bunratty.
Susan Li, Tourism Ireland China, said: “Media visits such as these are extremely important to help build awareness of the Shannon region, and the island of Ireland in general, among potential holidaymakers in China. The publicity value of this programme is fantastic – it will be seen in China by thousands of potential holidaymakers.
“The Chinese market offers exciting possibilities for tourism to the island of Ireland in the medium to long term. The World Tourism Organisation has forecast that the Asia-Pacific region will be one of the fastest growing regions for outbound travel. Growth in travel from long-haul markets such as China will re-shape the global tourism landscape, with significant implications for tourism to the island of Ireland.”
John King, Heritage & Tourism Director, Shannon Development, said: “We were delighted to have played our part in organising this prestigious group of Chinese media. The Travel Channel is an extremely high profile medium and through it our Region will get positive exposure as a premier tourist destination in an important emerging tourism market.”
Tourism Ireland research has shown that the key reasons why visitors from New & Developing markets such as China wish to visit the island of Ireland are the friendliness of the people, the beauty of the scenery and the cultural and heritage experiences on offer here.
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921