A major new film shot on location in Connemara, entitled Deux Jours à Tuer (Two Days to Kill) premiered on Monday in Paris.
Because the breathtaking scenery of Connemara provided the backdrop for much of the film, Tourism Ireland in France, in conjunction with Fáilte Ireland West, has taken the opportunity to exploit the marketing potential of the film to coincide with its release, to encourage more French visitors to visit Connemara this year.
Tourism Ireland’s promotional activities include an online advertising campaign and a number of targeted radio competitions offering listeners the chance to win a weekend in Connemara. In addition, a number of key French journalists and travel trade contacts were invited by Tourism Ireland to attend the première in Paris.
The film tells a sad but moving story about a French man who, upon discovering that he only has a short time to live, decides to visit his father who is living in Connemara. Throughout the film the viewer is not only captured by the emotional storyline but is also moved by the footage which shows the unique beauty and charm of Connemara with its traditional pubs, Connemara ponies and its many fishing spots.
Áine Adès, Tourism Ireland, Manager Southern Europe, said: “France is a very important market for tourism to the island of Ireland. Last year we welcomed over 400,000 French visitors to Ireland. Given that up to two million French people are expected to see Deux Jours à Tuer, Tourism Ireland is hopeful that this film, and the promotional campaign that we have developed to support it, will entice even more French visitors to come to Ireland and holiday in Connemara this year.”
Sinéad Grace, Tourism Ireland, Tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, Tel: 01 676 0168 / 086 151 8921