British journalists get to the heart of Dublin

21 Nov 2008

A group of leading British journalists landed in Dublin yesterday, for a weekend visit to discover and experience at first-hand some of the best of what Dublin has to offer potential British holidaymakers.  Their trip has been organised by Tourism Ireland, in conjunction with Dublin Tourism.

Last night, the journalists attended a special “welcome to Dublin” reception at Malahide Castle.  Over the weekend, they will visit Howth Farmers and Fishermans Market, followed by a stop at Beshoff’s of Howth to sample some champagne and oysters with Alan Beshoff.  They will also enjoy a cookery demonstration by Hazel McFadden at the Kitchen in the Castle, the cookery school in the beautifully restored kitchen at Howth Castle. 

Lawrence Bate, Tourism Ireland’s Head of Great Britain, said: “Media visits such as these are extremely important to help build awareness of Dublin, and Ireland in general, among potential holidaymakers in Britain.  The publicity value of the articles these journalists will write is fantastic – they will be read by many hundreds of thousands of potential holidaymakers.

“In a difficult year for outbound tourism, the visit of these influential journalists is an excellent opportunity to showcase our wonderful hospitality and the many things to see and do in Dublin.  The GB market is the largest market for tourism to Ireland and we in Tourism Ireland are pulling out all the stops to win business and to keep Ireland and Dublin ‘top of mind’ with the British consumer.”

Frank Magee, Chief Executive of Dublin Tourism, said:  “It is clear that price is a key factor for British tourists when choosing a holiday or short break destination.  We are encouraging visitors to take advantage of the best that Dublin has to offer, with campaigns such as Friend for Free, which will roll out on early next year.

“The biggest pull Dublin has is the people.  We talk to visitors about what it is that attracts them here and there are a range of things - but time and time again it is the people that are the draw.”


Further information:
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027
Norman Pratt, Weber Shandwick, tel: 01 676 0168/ 086 151 8921


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