What is our role?

Tourism Ireland's role is to grow overseas tourism revenue and visitor numbers to the island of Ireland, and to help Northern Ireland to realise its tourism potential.

Tourism Ireland devises and delivers world-class marketing programmes in over 20 markets across the world and works in close co-operation with industry partners on the island of Ireland as well as with the travel trade, online operators, media, air and sea carriers overseas to encourage consumers to “Jump in to Ireland”. 

We also help to influence product development here on the island, by sharing our insight on global tourism trends and the changing need of overseas consumers with other tourism agencies, particularly with Fáilte Ireland and the Northern Ireland Tourist Board and with industry partners.
Tourism Ireland Limited is a Company Limited by Guarantee without a Share Capital, Registered in Ireland No. 336370, Bishop’s Square, Redmond’s Hill, Dublin 2.



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