New & Developing Markets
Australia & New Zealand
• The "Greening" of Icons - The Sydney Opera House and The Sky Tower in Auckland will ‘go green’ on St Patrick’s Day and Tourism Ireland will maximise awareness through exposure on TV, in national publications and online.
Japan
• Sales Mission - Tourism Ireland and island of Ireland industry representatives will promote to top travel trade contacts at a St Patrick’s event in Tokyo as part of an island of Ireland sales mission.
UAE
• Press & Radio Promotions- The island of Ireland will feature in promotions in Time Out magazines in Dubai and Abu Dhabi, in Spinney’s Choice & Food magazine and on Dubai 92FM radio around St Patrick’s Day, in conjunction with leading local operator, Prime Travel.
India
• Events & Promotions - In Mumbai, Tourism Ireland and Etihad Airways will mark St Patrick’s Day with an event for key trade and media contacts; while, in Bangalore and Delhi, Tourism Ireland and Carr Golf will promote to leading golf operators.
South Africa
• Corporate Promotions - Tourism Ireland and Air France/KLM will promote to top corporate clients at a St Patrick’s event in Johannesburg.
