St Patrick's Programme 2010

Tourism Ireland is planning the biggest ever promotional programme of activities to showcase the island of Ireland around the world this year in the run-up to, and during, St Patrick’s Day.  Over seventy million people across the globe claim links with the island and that gives us a unique opportunity to showcase our wonderful tourism product to a huge audience, as people identify St Patrick’s Day with Ireland.

Global Activity:
Travel Trade, Carriers and Media - Tourism Ireland will help stage events for local travel trade, carriers and media contacts – involving  Irish music, entertainment and food – in cities like London,  Paris, New York, Chicago, Los Angeles, Toronto, Frankfurt, Munich, Düsseldorf, Cologne, Amsterdam (where the event in the Rijksmuseum will presage the opening of the Dutch Masters’ Exhibition in the National Gallery in Dublin in September), Copenhagen, Oslo, Stockholm, Madrid, Lisbon, Rome, Sydney, Auckland, Tokyo,  Shanghai and Beijing, Mumbai, Bangalore and Delhi and in Johannesburg.  St Patrick’s Day parades will also take place in many major centres.

Click on the links below for details of Tourism Ireland's St Patrick's programme in each of the market areas:-

Great Britain   Mainland Europe
North America   New & Developing Markets


 

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