Tourism Ireland global advertising is a €50 million, three-year, advertising campaign with an estimated audience of 200 million people worldwide. Click the video below to view our most recent TV Ad.
Tourism Ireland will invest in the region of €24M/£16M in advertising the island of Ireland in key markets in 2008.
Print Advertising, in national and regional newspapers, in travel, lifestyle and special interest magazines, plays a major part in the overall campaign. We invite industry partners, both on the island of Ireland and in the markets, to cooperate with us on print advertising to combine motivating destination messages – reasons to visit - with information on how to get here, where to stay and things to do and see.
Radio is a very effective medium through which to bring compelling messages about holidays on the island of Ireland to targeted listener groups. Selection of stations and programmes can ensure we reach our best prospects at their most receptive.
We invite industry partners on the island of Ireland and in the markets to work with us through the medium of radio.
Throughout the year, Tourism Ireland participates in over 180 trade and consumer promotions in key markets for travel to the island of Ireland.
Direct Marketing, on and off line, is a highly successful and cost-effective way to bring attractive holiday messages and travel offers to the attention of selected audiences overseas who have a proven capacity to respond. Tourism Ireland invites industry suppliers to partner with us in a variety of Direct Marketing campaigns, in many markets, throughout the year.
Tourism Ireland, in conjunction with Fáilte Ireland and the Northern Ireland Tourist Board, operates an extensive publicity programme in all of our overseas markets.
