The global greening campaign was bigger than ever in 2014, with over 120 sites ' glasing up' to celebrate St Patrick's Day.
Highlights of Tourism Ireland’s autumn campaign around the world.
The global greening campaign 2013 was the biggest yet with more than 40 cities greening their icons to celebrate St Patrick's Day.
The Gathering Ireland 2013 is Ireland’s biggest ever tourism initiative, a year-long programme of festivals, events and gatherings. It is designed to appeal to the 70 million people across the world with ancestral links to the island of Ireland, as well as millions more with an affinity for the destination and all things Irish.
Derry~Londonderry is the first ever UK City of Culture this year - a major accolade for the city and for Northern Ireland. Tourism Ireland campaigns for the year-long programme are rolling out across the world highlighting the wonderful programme of events, concerts and exhibitions that take place all year.
Tourism Ireland's Autumn 2012 promotional blitz targets potential holidaymakers around the globe in the run up to The Gathering 2013 and Derry~Londonderry 2013.
Our extensive first half marketing campaign is in full swing across key markets. Tourism Ireland and industry partners are working hard to boost overseas tourism for the coming months and into the peak.
A massive £4+ million promotional drive has been under way across the globe, highlighting Titanic Belfast and the city’s famous maritime story. Tourism Ireland estimates that its promotions for ni2012 will reach over 100 million people this year.
Over 30 of the world’s top, iconic landmarks across six continents went ‘green’ to mark St Patrick’s Day. This signalled the start of the tourism season and a major push to grow visitor numbers from overseas.
Our autumn 2011 marketing campaign is in full swing across the world, targeting millions of potential holidaymakers and capitalising on late booking trends, and on the many festivals and events that take place all over the island at this time of year.
Tourism Ireland's summer 2011 golf promotional campaign is running in key markets overseas to capitalise on the huge additional opportunity sparked by Rory McIlroy’s great win at Congressional. The new campaign builds on an already busy schedule of year-round golf promotions.
Highlights from the visits of Queen Elizabeth II & President Obama
Our packed programme of St Patrick’s promotions reached up to 250 million potential visitors around the world this year.
The Spring 2011 campaign is the most intensive and targeted campaign ever mounted by Tourism Ireland. It concentrates on the top four markets which account for three-quarters of overseas business – Britain, US, France and Germany. Value for money and strong brand messages dominate our advertising and marketing. Our promotions are aimed at people living around US gateway cities and hubs in Britain and Europe with direct access to Irish air and sea ports.
Research had shown the need to animate ‘the character and characters’ of the island of Ireland, in order to stand out from other destinations. The new global TV advertisements are designed to convey a sense of fun and spontaneity and instil the message that there is more to Ireland than just what can be found in a guidebook and some of the most wonderful things can only be stumbled on by chance!
Tourism Ireland's print ads are designed to convey a sense of playfulness and to reflect the immersive nature of a holiday in Ireland with iconic experiences and warm, friendly people.
Tourism Ireland's radio ads are designed to convey a sense of playfulness and to reflect the immersive nature of a holiday in Ireland with iconic experiences and warm, friendly people.
Throughout the year, Tourism Ireland participates in over 200 trade and consumer promotions in key markets for travel to the island of Ireland. These promotion activities include exhibitions, and trade and consumer fairs, and all provide excellent opportunities for industry on the island of Ireland to meet face-to-face with overseas trade, consumers and travel media, in order to sell their products and services
Direct Marketing, on and off line, is a highly successful and cost-effective way to bring attractive holiday messages and travel offers to the attention of selected audiences overseas who have a proven capacity to respond. Tourism Ireland invites industry suppliers to partner with us in a variety of Direct Marketing campaigns, in many markets, throughout the year.
Tourism Ireland, in conjunction with Fáilte Ireland and the Northern Ireland Tourist Board, operates an extensive publicity programme in all of our overseas markets.
Tourism Ireland has always strived to be at the cutting edge of eMarketing and we now invest almost 25% of our total marketing budget online. We maintain 41 websites in 19 languages covering every continent