Canadian - Overview
100,000 Canadian visitors came to the island of Ireland in 2006, slightly down on the previous year following a period of sustained growth earlier in the decade. Revenue, at €79M/£54M, increased ahead of visitor numbers at +3%, in 2006.
Canada is an important market for the island of Ireland and international travel by Canadians is at an all time high. Europe is the destination of choice for about half of all the overseas trips they take and Britain is the top destination. The prime appeals for travel to Europe are culture, history and gastronomy.
One in four Canadians who are likely to visit Europe in the next five years express themselves as ‘extremely interested’ in visiting the island of Ireland.
Market information
In this section, you can view our
market profile, giving you general facts and figures about the Australian market. We also detail the kind of
marketing activities we use to sell the island of Ireland as a holiday destination. If you want to grow your business from Canadian by becoming a marketing partner of Tourism Ireland, you will find more details in our
marketing opportunities section. We also detail the
market focus for 2008, this gives you details on market objectives, strategy, activity plan and new things we are doing in 2008.
