Spain Marketing Activities
Ireland continues to grow as a destination of interest for Spanish visitors . The market has performed relatively well this year despite the prevailing economic climate, indicating a bright future for Irish tourism in the Iberian market.
The Tourism Ireland in Madrid markets aggressively throughout the year, working with market and island of Ireland-based partners to maximise the benefits of improved air access, highlight new routes and services, and provide compelling reasons to visit. We use a variety of marketing communications tools to get our message across, including online, print and radio advertising; promotions on and off line, and an extensive publicity programme.