Spain - Marketing Activities
The Spanish market has performed well for us in recent years, and the Tourism Ireland team there markets aggressively throughout the year, working with market and island of Ireland-based partners to maximise the benefits of improved air access, highlight new routes and services, and provide compelling reasons to visit.
We use a variety of marketing communications tools to get our message across, including online, print and radio advertising; direct marketing with partners who can help us access an extensive range of customers, such as Kelloggs and Ralph Lauren; promotions on and off line, and an extensive publicity programme.
