The Netherlands - Overview
The Netherlands is an important market for visitors to the island of Ireland. Over 167,000 visitors from the Netherlands came to the island of Ireland in 2006, generating €78M/£54M in revenue.
The Netherlands market is important for tourism to the island of Ireland with over 167,000 Dutch visitors in 2006. They like to travel year round, with up to a third coming between October and March. Many are outdoor enthusiasts who include hiking, hill walking, angling or cycling in their programme.Tourism Ireland’s challenge is to foster a return to growth from the Netherlands following a period of economic downturn there which affected performance in recent years. A strong, year-round marketing presence will keep awareness of the island of Ireland to the fore, capitalise on the benefits of improved air access and provide potential visitors with compelling reasons to come here, while tactical activity with industry partners will help close the sale.
Market information
In this section, you can view our market profile, giving you general facts and figures about the Dutch market. We also detail the kind of marketing activities we use to sell the island of Ireland as a holiday destination to the Netherlands. If you are interested in becoming a marketing partner of Tourism Ireland, you will find more details in our marketing opportunities section. We also detail the market focus for 2008, this gives you details on market objectives, strategy, activity plan and new things we are doing in 2008.
For more details about the Dutch market, you can contact us through our who’s who and office location sections.
