Germany Marketing Activities
Germany is the island of Ireland’s largest tourism-generating market from Mainland Europe. Our challenge is to continue to convince even greater numbers of German people that “now” is the time to visit the island of Ireland, given the vast array of destinations available to them.
We use a variety of marketing communications tools to convey our message, including destination advertising on radio, online, outdoors and in cinemas, in national and regional newspapers and in lifestyle magazines. We also use eMarketing tools such as blogs, internet promotions and viral opportunities; extensive PR/publicity campaigns year-round; direct marketing using both online and more traditional methods; and intensive promotional activity at travel and lifestyle exhibitions, fairs and events.