France is the fourth largest market for visitors to the island of Ireland
In 2006, the island of Ireland recorded unprecedented visitor growth from France - +16% to 370,000 visitors. Revenue, too, grew by +14% to €211M/£146M. In total, French visitors spent 4.4 million nights here, and their average length of stay was just over 8 nights.
Market information
In this section, you can view our
market profile, giving you general facts and figures about the French market. We also detail the kind of
marketing activities we use to sell the island of Ireland as a holiday destination in France.
If you are interested in growing your business from France by becoming a marketing partner of Tourism Ireland, you will find more details in our
marketing opportunities section. We also detail the
market focus for 2008, this gives you details on market objectives, strategy, activity plan and new things we are doing in 2008.
