Nordic Region - Copenhagen - Overview
The Nordic Markets consist of Sweden, Denmark, Norway, Finland and Iceland. 190,000 Nordic visitors came to the island of Ireland in 2006, an increase of 15% on the previous year. While the majority of these visitors arrive in June and July (40%), these are markets offering shoulder- and off-season potential. In general, people from the Nordic region regard holidays as a high priority, leisure time is generous and so, many people take 3-4 breaks each year. Nordic people generally have a good command of English. The region is at the forefront of technology and eCommerce; internet penetration stands at over 70% and therefore online bookings and last minute bookings are very common.
Click here for information on Marketing Opportunities in these markets in 2008.
