Great Britain - Overview
In 2006, 4.97 million visitors from Great Britain came to the island of Ireland, an increase of 3% on the previous year and the highest number ever recorded. Revenue from the market, too, increased by 5% to €1.7Bn/£1.2bn. The GB market today provides over half of all overseas visitors to the island of Ireland.
Touring, city breaks and countryside holidays are among the most common short break holidaychoices – this makes the island of Ireland an ideal destination for short trips of one to five days.
Visits from Great Britain are year round, though similarly to other markets they peak in the months of July and August.
Market information
In this section, you can view our
market profile, giving you general facts and figures about the British market. We also detail the kind of
marketing activities we use to promote the island of Ireland as a holiday destination to Great Britain. If you want to grow your business from Great Britain by are interested in becoming a marketing partner of Tourism Ireland, you will find more details in our
marketing opportunities section. We also detail the
market focus for 2008, this gives you details on market objectives, strategy, activity plan and new things we are doing in 2008.
