Marketing Insights


Download: The opportunity from Developing markets Description: The opportunity from Developing markets

Download: The cruise & ferry sector Description: The cruise & ferry sector

Download: Ireland's recent image in GB Description: Ireland's recent image in GB

Download: Three ages of Branding 2010 Description: Three ages of Branding 2010

Download: Sightseers and Culture Seekers Insights Description: Marketing Insight identifies Sightseers and Culture Seekers as the island of Ireland’s best prospects.

Download: Growing the Car Touring Market Description: Profiles the car user market, identifying the island of Ireland's best prospects and setting out what Tourism Ireland is doing to promote to this important segment.

Download: Summer 2008 Access Insight Description: Summer 2008 Access Insight

Download: The Aging Consumer Description: Understand how aging populations will radically alter our marketplaces in the decades ahead – and what this means for our tourism industry.

Download: Summer 2007 Access Insight Description: Direct air access into the island of Ireland is at an all-time high this summer.

Download: Winter 2007 Access Insight Description: Winter 2007 Access Insight

Download: Access to the island winter 2006 Description: Details of direct access to the island of Ireland during Winter 2006/2007

Download: Image of the island of Ireland 2005 Description: Explores the image of the island of Ireland, how it has changed and the key appeals in each of the markets in which we operate. The insight examines how Tourism Ireland is proactively evolving the image and how the tourism industry can assist.

 

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