Tourism Ireland publishes a Visitors Facts and Figures document every year. These publications give an overview of tourism to the island; the number of tourists from specific markets, who they are, where they go and what they spend.
These Market Profiles summarise tourism trends amongst holidaymakers to the island of Ireland. They also contain valuable consumer insights and details on Tourism Ireland marketing activities in each market.
Our series of Marketing Insights provides information on markets, consumers and target segments which will be of interest to anyone wishing to increase their tourism business overseas.
Restoring Tourism Growth from the British Market, ‘North America: Land of Opportunity’ -An Action plan for growing Tourism from the North American Market, and New and Developing Markets Review are strategic documents recently published by Tourism Ireland. They aim to give an insight into these changing markets, consumers and target segments which will be of interest to anyone wishing to increase their tourism business overseas.
Tourism Ireland has identified ‘Sightseers & Culture Seekers’ as our best prospect visitors in GB, USA, France and Germany. A group called ‘Scenic Relaxers’ has recently been identified as an additional target for us in the Great Britain market.
Tourism Ireland has developed a suite of information to keep you up to date with the latest technology and Consumer trends , such as group buying the rise of social media in our overseas.
