The Gathering Launch Campaign
The new campaign pages for
The Gathering Ireland 2013 went live for the US market on September 1st 2012 ahead of the high profile Notre Dame vs Navy American Football game in Dublin.
As part of the campaign Tourism Ireland created a unique online game that invites consumers to create their “Coat of Charms” based on their interests and holiday preferences.
Check out the dedicated page
here
We also ran a content marketing trial on Facebook driving traffic to the capture article about the game.