Target Market: Who are the people most likely to visit the island of Ireland?
Tourism Ireland has identified ‘Sightseers & Culture Seekers’ as our best prospect visitors in Great Britain, USA, France and Germany. A group called ‘Scenic Relaxers’ has recently been identified as an additional target for us in the Great Britain market.
Click on the links below to download the PDF profiles and find out more about best prospects visitors from our top four markets.