Tourism Ireland's biggest ever 'Global Greening' campaign

In a major coup for tourism to the island of Ireland, over 70 iconic sites across the world went ‘green’ to mark St Patrick’s Day.

For the first time ever, an ancient wonder of the world – the Pyramids of Giza – and a modern wonder – the Christ the Redeemer statue in Rio de Janeiro – went green, joining sites from Sydney to Stockholm, Cape Town to Moscow, London to Niagara Falls and San Francisco, in Tourism Ireland’s biggest ever annual ‘global greening’ initiative.

The ‘greening’ kicked off a major first-half marketing drive to grow overseas tourism in 2013. It also sees the island of Ireland promoted in cities right across the world during March. Other new sites to go ‘green’ for the first time included the Little Mermaid in Copenhagen, HMS Belfast in London, City Hall in Houston, Texas, the Citadel in Amman, Jordan, the Tower of Hercules (a UNESCO World Heritage Site in Galicia in Spain), the futuristic new EYE Film Institute in Amsterdam, the International School in Bonn and the Allianz Arena in Munich (home ground of FC Bayern Munich), Anfield (home of Liverpool FC) and the famous ‘Welcome’ sign in Las Vegas. 

'Old favourites’ participating again this year included the Sydney Opera House, Niagara Falls, the Leaning Tower of Pisa, the Prince’s Palace of Monaco, Burj al Arab in Dubai, Table Mountain in South Africa, the Empire State Building in New York, Burgtheater (City Hall) in Vienna, the Sky Tower in New Zealand and the TV tower in Berlin’s Alexanderplatz.

Our thanks to contacts across the world including many Ambassadors and Embassy of Ireland teams, who worked with us to achieve this ‘stand-out’ for the island of Ireland and the destination.


Pictures of some of the iconic sites that were greened in 2013:
 

Christ the Redeemer statue, Rio de Janeiro, Brazil; the Pyramids and Sphinx at Giza, Egypt; 
the Las Vegas welcome sign; and the Citadel in Amman, Jordan.

 

Going green in Britain this year were the HMS Belfast, the museum ship on the River Thames;
the London Eye; the Armadillo, Glasgow; the clock on Manchester town hall; Anfield football stadium;
and Selfridges department stores in Birmingham and London.
  
As part of Tourism Ireland's Global Greening project,
Sir Richard Branson dyed his hair and beard green to celebrate St Patrick's Day!


The EYE Film Institute, Amsterdam, The Netherlands; 
and the Little Mermaid statue, Copenhagen, Denmark go green. 
 
Stockholm’s Friends Arena also went green – just five days before hosting Ireland’s World Cup qualifier with Sweden. The stadium lit up green in the presence of thousands of spectators at Sweden’s bandy final (a Swedish version of hurling, played on ice!) on St Patrick’s Day. Irish music and film was played in the stadium and spectators took part in an Ireland promotion on their mobile phones. A further 500,000 Swedes tuned in to the game on TV and witnessed the Ireland promotion. The arena will remain green until 22 March, when Sweden takes on the Republic of Ireland in the qualifying campaign for the 2014 World Cup and there is also plenty of coverage about Ireland running in the Swedish media.

 
In Italy: the Leaning Tower of Pisa; Palazzo della Loggia, Brescia;
and Torre del Filarete, Castello Sforzesco, Milan.

The Burgtheater in Vienna, Austria
and the Berlin TV Tower and "The Lighthouse" in Dusseldorf, Germany, also went green.


Also in Germany - Neumünster Church; Dillingen an der Danau Town Hall;
Würzburg Town Hall; the Allianz Arena, Munich; and the International School in Bonn. 

The Prince's Palace, Monaco and the historic Porte St Vincent Gate in Vannes, France
also went green for St Patrick's Day 2013.

Going green In Spain: The UNESCO World Heritage Tower of Hercules, La Coruña;
Cibeles Palace and fountain, Madrid;
Salamanca town square; Moraira Castle; and Ayuntamiento de Pamplona.
 


 
As part of Tourism Ireland's global greening project, 
the famous Brussels landmark, Manneken Pis, 
donned an aran jumper and tweed to celebrate
St Patrick's Day this year! 


'Greening' Niagara Falls; the 'Welcome' sign in Las Vegas;
Massachusetts State House, Boston; the Coit Tower and City Hall, San Francisco;
Pacific Science Center, Seattle; Houston City Hall, Texas; and the Empire State Building, New York.
 
As part of Tourism Ireland's global greening campaign in Canada this year,
Canadian celebrity chef Massimo Capra dyed his famous moustache green,
while TV show hosts Pooja Handa and Gurdeep Ahluwalia sported green moustaches!  
Meanwhile, the Canadian Museum of Nature in Ottawa; and City Hall in Toronto lit up in green. 

  
Burj Al Arab in Dubai; the Gateway of India, Mumbai; and the Kingdom Tower, Saudi Arabia. 
'Down Under' - Sydney Opera House and the Sky Tower in Auckland, New Zealand;
as well as Hyde Park Barracks, Sydney; the Bell Tower and the Council House in Perth, Australia;
the Clocktower Palmerstown North; and Auckland Museum, New Zealand. 
all went green for St Patrick's Day.


Table Mountain, South Africa; the Bell Tower of Vilnius Cathedral in Lithuania; 
and Gorky Park Gate in Moscow went green for St Patrick's Day.

Singapore's skyscrapers and iconic Merlion Statue go green for St Patrick's Day 2013. 
 
The Oriental Pearl TV Tower, Shanghai and the Canton Tower, Guangzhou, China
also went green this year.