New Markets - St Patrick's Campaign 2011

Australia
"Flashmob" Sydney: Unsuspecting commuters in Sydney’s Central Station were in for a surprise on St Patrick's Day when Tourism Ireland's ‘flashmob’ of Irish dancers brought the station to a standstill.  The performance was posted on YouTube where it has been watched by over 600,000 people around the globe.  Click here to view our 'flashmob' on YouTube
 
Tourism Ireland in Australia ran a fun campaign on Facebook and Twitter, called How Green Will You Go?  The campaign challenged Australians to declare what they would ‘green’ in honour of St Patrick.  A ‘Green Yourself’ app was launched on Facebook to help fans turn their profile pic green and Tour operator Insight Vacations took up Tourism Ireland’s challenge and painted one of their coaches green. 
 
New Zealand

The Sky Tower in Auckland was bathed in green light for St Patrick's Day.

 
South Africa
Table Mountain, South Africa, goes green.

Former President of Ireland Mary Robinson turned on the lights to ‘green’ Table Mountain in Cape Town.  She is pictured with Kader Asmal, a South African politican and former lecturer at Trinity College where he taught Mrs Robinson.

 
Dubai &The UAE
Burj Al Arab joined in the worldwide greening and even donned a shamrock in honour of St Patrick.