Autumn Campaign Highlights in Great Britain
Attractive city break and car touring packages are at the centre of the autumn campaign in Great Britain.
Up to 19 million people will see the TV ads which include an invitation to visit for ‘The Gathering Ireland 2013’.
2.7 million radio listeners are tuning in to a month-long promotion of the festivals, music and culture of Dublin and Belfast.
A further 5 million are hearing ads for other Dublin and Cork events such as the Guinness Jazz Festival.
Click here for sample radio ad - Belfast
Click here for sample radio ad - Dublin
About 1.25 million cinema-goers have seen our advertising around blockbuster films like Anna Karenina and The Sweeney.
Targeting the Diaspora
An estimated 6 million people in GB claim ancestral links with the island of Ireland. They are being targeted with advertising on relevant websites and in newspapers like the Irish World and the Irish Post.
Co-operation with carriers
A busy programme of co-operative campaigns with airlines and ferry operators is highlighting ease of access and great fares.
Promoting to the travel trade
Influential GB coach and group tour operators have been invited by Tourism Ireland to workshops in Sligo and Belfast, to meet with representatives of the tourism industry here and plan their 2013 programmes.
‘Team Ireland’ promotion blitz
Tourism partners and Tourism Ireland are blitzing consumers in Manchester and Bristol in shopping centre promotions to highlight great value breaks.
For the first time ever, car touring holidays were promoted at The Goodwood Revival, one of Britain’s largest vintage car festival events which attracts about 150,000 people.
World Travel Market
About 60 tourism enterprises will join Tourism Ireland at this year’s World Travel Market (WTM) in November, with a major focus on ‘The Gathering Ireland 2013’ and Derry~Londonderry UK City of Culture 2013.