Autumn campaign highlights in European markets
Co-operative Marketing Campaigns
Attractive air fares and great reasons to visit are the focus of co-operative newspaper advertising and online campaigns with Aer Lingus and Ryanair, reaching over 10 million people in and around Munich, Frankfurt, Berlin and Aachen. City breaks are also featuring on national TV in conjunction with online travel agent Unister.
Travel media visits continue this autumn, including a crew from public TV broadcaster Saarländischer Rundfunk, who will record a 30-minute programme on Dublin.
Angling in Ireland will be promoted to about 500,000 readers of specialist fishing magazine Blinker; and on the fishing website angeln.de.
A four-page supplement about walking in Cork and Kerry will be circulated to 500,000 readers of Panorama, the magazine of Germany’s largest walking association.
City breaks in Dublin and Belfast will be promoted on key travel and lifestyle websites. City breaks in Cork will be promoted with leading online travel agent Opodo and through emarketing to 650,000 people. Great hotel offers are also being promoted through other top online travel agents, like VoyagePrivé.com (5 million subscribers) and ClubPrivéVacance.com (almost 700,000 subscribers).
Over 2.3 million people living in and around Paris are seeing ads in Direct Matin, A Nous Paris and Metro, in a campaign with Aer Lingus promoting flights from Paris to Cork and Dublin.
Co-operative promotions with Aer Lingus in Scandinavia will highlight the new, daily Copenhagen to Dublin flight as well as the existing Stockholm to Dublin services.
A three-day sales blitz in Copenhagan, Oslo and Stockholm brought participating tourism partners face-to-face with hundreds of influential travel trade and media contacts.
Our rich literary heritage was promoted to the 100,000+ attendees at Gothenburg Book Fair, the second largest of its type in Europe.
Italy and Spain
Tourism Ireland is targeting the EFL (learning English as a Foreign Language) sector in Italy and Spain, through email and SMS text marketing, as well as social media activity.