Autumn Campaign Highlights in Australia and Developing Markets

Australia & New Zealand

Sales Mission

Ten tourism partners from around the island of Ireland will join Tourism Ireland for a ten-day sales mission to Australia and New Zealand this November.

Promotions
Also in November, the Melbourne Cup (Australia’s major horse race, known as “the race that stops a nation”) will have a special Dublin theme; sponsor Emirates has announced that its renowned Birdcage marquee will feature famous Dublin landmarks and Tourism Ireland is working with Emirates to capitalise on this promotion, highlighting Dublin and the island of Ireland to thousands of race-goers.


South America
‘The Gathering Ireland 2013’ was highlighted when President Michael D Higgins visited Chile, Brazil and Argentina in October.



China
‘The Gathering’ and Derry~Londonderry UK City of Culture will also be promoted in China this autumn as part of our sales mission. Participants will meet with 60 top travel agents and tour operators as well as travel and lifestyle journalists in Beijing and Shanghai.