Worldwide Tourism Push Gets the Green Light on St Patrick’s Day

17 Mar 2012

Iconic landmarks and buildings (and even a flock of sheep!) around the world are going green today for St Patrick’s Day, as part of the major push to grow visitor numbers from overseas in 2012. 

Tourism Ireland has arranged for major landmarks and iconic sites around the globe – including the Leaning Tower of Pisa, Niagara Falls, the London Eye, Table Mountain in South Africa and the Prince’s Palace of Monaco – to ‘go green’ today in honour of St Patrick’s Day.

The first celebrations have kicked off already ‘Down Under’; as the sun set in Australia and New Zealand, the Sydney Opera House and the Sky Tower in Auckland were bathed in green light. The ‘green wave’ continues, with the Oriental Pearl TV Tower in Shanghai, the Burj Al Arab hotel in Dubai and Table Mountain in South Africa next to turn green. Then it’s the turn of the Leaning Tower of Pisa, the Prince’s Palace of Monaco, the Cibeles fountain in Spain, Selfridges department stores in London and Birmingham, the London Eye and the Glasgow Eye; followed later this evening by Niagara Falls (on both the Canadian and the US sides), the New York New York Hotel in Las Vegas and the Coit Tower and City Hall in San Francisco.

Niall Gibbons, chief executive of Tourism Ireland, said that the response to the organisation’s ‘greening’ idea has been phenomenal everywhere. “Our ‘greening’ initiative has got even bigger and better this year, with some famous additions like the Prince’s Palace of Monaco, Niagara Falls, the Leaning Tower of Pisa, Selfridges in London, the Cibeles fountain in Madrid and even the Municipal Stadium in Poland where the Republic of Ireland will play in Euro 2012.

“We aim to bring a smile to the world and to convey the message that Ireland offers the warmest of welcomes, great fun and spontaneity, as well as fantastic scenery and cultural activities. Our St Patrick’s programme spans Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China, the Middle East and South Africa. We are using every opportunity to capitalise on Ireland’s heightened profile this weekend; the saturation coverage about Ireland across the global airwaves, in newspapers and digital media, is an invaluable boost for our overall tourism marketing drive.”

The ‘greening’ initiative was organised by Tourism Ireland as part of its biggest ever global promotional programme of activities to showcase the island of Ireland on St Patrick’s Day around the world and to kick off a major spring promotional drive to grow overseas tourism this year.  


Further media information:
Sinéad Grace, Tourism Ireland  t:  087 685 9027



Great Britain
• London Eye
• Selfridges in London
• Selfridges in Birmingham
• Town Hall in Manchester
• A flock of sheep in West Lothian, Scotland
• Glasgow Eye, Scotland
• Clyde Auditorium, affectionately known as ‘the Armadillo’ (SECC) in Glasgow, Scotland
• The Hub in Edinburgh, Scotland
• Camera Obscura in Edinburgh (beside the castle), Scotland
• Leading online travel agencies are also getting in on the act: the homepage of in GB will be ‘greened’ for three days (16-19 March); ebookers will be promoting some of their Ireland offers on five specially ‘greened’ London taxis; and Opodo will send a ‘Happy St Patrick’s Day’ email with Ireland holiday offers to its database on 17 March

• Niagara Falls (on both the Canadian and US sides)
• Empire State Building in New York
• Coit Tower and City Hall in San Francisco
• Replica “Chrysler Building” in the New York New York Hotel in Las Vegas

Mainland Europe
• Municipal Stadium in Poznań where the Republic of Ireland will play Croatia and Italy at Euro 2012, Poland
• Palace of Culture and Science in Warsaw, Poland
• TV tower in Berlin’s Alexanderplatz, Germany
• “Lighthouse” in Düsseldorf, Germany
• Hötorgsskraporna in Stockholm (five skyscrapers in the city centre), Sweden
• Cibeles fountain in Madrid, Spain
• An entire town on the Costa Blanca called Moraira, Spain
• Plaza Mayor in Salamanca, Spain (organised by Irish student Ben Finnegan)
• Leaning Tower of Pisa, Italy
• Prince’s Palace of Monaco
• Burgtheather (City Hall) in Vienna, Austria
• Brussels Town Hall, Belgium

Australia and New Zealand
• Sydney Opera House, Australia
• the Sky Tower in Auckland, New Zealand

Emerging markets
• Burj Al Arab, Dubai
• Table Mountain, South Africa
• Oriental Pearl TV Tower in Shanghai, China



Who's Who

Search for Tourism Ireland Contacts