More than 60,000 people in the Netherlands will see stunning images of West Cork in the Dutch edition of Vogue magazine, this summer. Tourism Ireland in Amsterdam invited the influential magazine to do a photoshoot in West Cork this week, using the dramatic beauty of the West Cork landscape as their backdrop.
The ten-page fashion spread will feature stunning imagery of some of Cork’s Wild Atlantic Way; the magazine will also include a two-page article of tips and things to do in West Cork. The Vogue team flew into Cork Airport from Amsterdam and stayed at the Blue Haven Hotel and the Old Bank Townhouse in Kinsale. During their time here, they boarded a yacht in Crosshaven to shoot along the Cork coastline. Their itinerary was designed by Fáilte Ireland.
Karen van der Horst, Tourism Ireland’s manager for the Netherlands, said: “Ireland is renowned for its natural and unspoilt landscape, so Tourism Ireland invited Vogue to use the dramatic beauty of West Cork as the backdrop for their fashion shoot. With an audience of more than 60,000 readers, this positive exposure for West Cork is invaluable, showcasing the beautiful scenery and positioning West Cork as a highly desirable and fashionable place to visit for Dutch holidaymakers.”
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the island of Ireland – and media visits are a key element of that programme. In 2013, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.
The Dutch Vogue team in Kinsale, getting ready for their fashion shoot in West Cork including (l-r) Cato van Ee (model); Zoe Rosielle (production assistant); Martien Mellema (creative director); and Paul Bellaart (photographer).
Further media information:
Brian Swift, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.