Commenting on the CSO figures issued today about overseas tourism to Ireland in 2013, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s figures from the CSO show a very welcome increase in overseas tourism earnings of +12% in 2013 – or an additional €345 million for the Irish economy. I am also pleased to see growth of +9% in holidaymakers – an additional 357,000 visitors. This growth has being driven by strong increases in visitor numbers from all of our market areas worldwide. In fact, we saw the best performances ever in 2013 from North America, Germany, France, Spain and from our long-haul markets – with Australia and New Zealand in particular driving that growth. And we have also seen very good growth in recent months from the British market.
“As we look to 2014, we have an extensive programme of promotions under way across the world, to keep the momentum going and build on the success of 2013. We are placing a major focus on promoting the Wild Atlantic Way, the Causeway Coastal Route, as well as on major events like Limerick City of Culture and the Grande Partenza of the Giro d’Italia.”
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.