Targeting Indian Tourists for the Island of Ireland

10 Jun 2014

Tourism Ireland’s drive to grow visitor numbers from India continued this week – at an event in Dublin organised by Tourism Ireland for members of its ‘India Country Club’ (tourism enterprises specifically interested in growing their business from India).

Tourism Ireland met with 11 island of Ireland-based tourism enterprises, to explore ways of capitalising on the fact that India is now one of the fastest-growing tourist-generating countries in the world. Tourism Ireland aims to grow the number of Indian tourists to the island of Ireland – which are currently estimated at around 21,000 per year. Factors in our favour include improved access to Ireland, particularly the increased flights for 2014 by Etihad and Emirates via the Middle East; as well as the Visa Waiver Scheme, which makes it easier for tourists from emerging tourism markets like India who are visiting Britain to also visit Ireland, without the cost or hassle of applying for a separate visa.

Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “India is an important emerging market and one that Tourism Ireland – together with our partners in the India Country Club – is committed to growing over the coming years. With a rapidly-growing middle class and rising disposable incomes, the number of Indian people travelling overseas has grown by about +12% over the past six years; and forecasts for the coming years suggest an even greater rise. While visitor numbers from India are small, when compared to our more established tourism markets, it is important to remember that visitors from India spend more and stay longer than the average visitor.”


Paul O’Neill, CIE Tours International; Charlotta Määttä, Abbey Tours; Niall Lenihan, The Shelbourne Hotel, Dublin; and Amanda Burns, Tourism Ireland, at an event in Dublin organised by Tourism Ireland for members of its ‘India Country Club’.

-ENDS-

Further media information:

Brian Swift, Tourism Ireland          
Tel: 01-476 3425

Notes to Editors:
•    Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
•    Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
•    In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
•    Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.

 

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