Ireland is the “goodest” country in the world, according to the first-ever index measuring what 125 countries on earth contribute to the rest of humanity and to the planet. The results of the inaugural ‘Good Country Index’ were unveiled at a TedSummit in Berlin yesterday (23 June) by Simon Anholt, founder of the Good Country Index.
Commenting on the Good Country Index, Niall Gibbons, CEO of Tourism Ireland, said: “Anything that re-affirms a positive image of Ireland around the world is good news for Irish tourism – so the results of the Good Country Index are wonderful news indeed. The image of Ireland is integral to our overall tourism offering; and ensuring we maintain a positive image around the world is a key factor in ensuring tourism growth into the future.
“We know that interest in visiting the island of Ireland remains high in all of our key markets. Our job is to convert that interest into actual bookings and convince people to travel here now.”
Ireland came in first place in the Good Country Index for the size of its economy, its combined global contributions to science and technology, culture, international peace and security, world order, planet and climate, prosperity and equality, and the health and wellbeing of humanity – which outrank those of any other country.
For more information on the Good Country Index and to view the rankings, visit www.goodcountry.org/overall
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, which appears in ten different language versions for over 30 individual markets around the world.