Ireland is in the top three dream destination for Americans – that’s according to a new survey
released this week by TripAdvisor.
The bi-annual TripBarometer study, conducted by the hugely popular travel review website, included more than 10,000 US respondents and looked at worldwide travel patterns, as well as the planning and booking habits of travellers at different life stages. When asked about their dream destinations to visit, the top three for American travellers were Italy, Australia and Ireland.
Welcoming the results of the TripAdvisor survey, Niall Gibbons, CEO of Tourism Ireland, said: “The results of this TripAdvisor survey are good news indeed and confirm our own research that Ireland is high on the wish-list for Americans as a dream destination. Our strategy is to reach out to those people across the US who are well disposed towards Ireland – and get them to book that trip to Ireland now.
“The United States is one of the most important markets for tourism to the island of Ireland and 2013 was a record year for American visitors to Ireland – even surpassing our previous best year of 2007. Tourism Ireland in the US has an extensive programme of promotions under way throughout 2014, to keep the momentum going and build on that growth. We are spreading the word about the many great experiences that US holidaymakers can enjoy around the island of Ireland, including our newest tourist experience, the Wild Atlantic Way. We are also highlighting the many great festivals and events taking place in Ireland this year – including Limerick City of Culture, next month’s Grande Partenza or ‘Big Start’ of the Giro d’Italia and, of course, the Croke Park Classic, when the University of Central Florida takes on Penn State in their college football season opener next August.”
to read about the survey.
Minister of State for Tourism and Sport, Michael Ring TD, is with Tourism Ireland in Texas this week, leading the organisation’s ‘Jump into Ireland’ 2014 sales blitz in the key cities of Fort Worth, Houston and Austin. With a population of about 28 million, the state of Texas is becoming an increasingly important market for tourism to the island of Ireland.
Tourism Ireland has an extensive programme of promotional activity in place right throughout 2014, to grow tourist numbers from the US. Millions of Americans are seeing ads and holiday features for the island of Ireland this spring. Golf and business tourism promotions, e-marketing and social media activities, consumer shows like the Austin Food & Wine Festival this weekend, are keeping the island of Ireland ‘front of mind’ for American travellers this year. In addition, positive publicity worth close to €100 million will be generated by Tourism Ireland in the United States this year.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.