‘Teeing Up’ the Island of Ireland in Scandinavia

03 Jun 2014


Tourism Ireland’s drive to grow the number of golf visitors to the island of Ireland continued last week – at the Nordea Masters in Malmö, Sweden. A number of Irish golf and tourism operators joined Tourism Ireland at this important event in the golfing calendar, which is the largest golf tournament in the Nordic region, attracting over 100,000 spectators each year.

Tourism Ireland’s promotions to grow the number of Scandinavian golf visitors to the island of Ireland includes a presence at events like the Nordea Masters; as well as working with influential golf media and travel trade contacts to highlight our world-class golf and the upcoming Irish Open at Fota Island Resort. Aileen Hickey, Tourism Ireland’s manager in the Nordic region, said: “The island of Ireland boasts some fantastic golf courses and our presence at this year’s Nordea Masters was an excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf offering. With about 650,000 registered golfers, Sweden is an important market for golf tourism to the island of Ireland. We are undertaking a busy programme of promotions, which includes a presence at events like the Nordea Masters. We are highlighting this year’s Irish Open at Fota Island Resort and reminding Scandinavian golfers that Ireland offers the complete package – with top courses, stunning scenery and the warmest of welcomes.”


Barry Dowling, Druids Glen Resort; Áine Mangan, Dublin East Coast Golf Alliance; John Farren, North and West Coast Links; Maarit Kärkkäinen, Tourism Ireland; and John Slye, SWING (South West Ireland Golf), at the Nordea Masters in Malmö, Sweden.

-Ends-

Further media information:
Brian Swift, Tourism Ireland        
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.

 

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