Two tourists from England have been experiencing a fun-filled 48 hours in Belfast this week, as part of a new Tourism Ireland social media promotion, ‘Belfast 48’.
The intrepid travellers, Perdita Lawton and Daniel Shoubridge from Lichfield in Staffordshire, were selected from over 6,300 wannabee explorers who entered a competition on Tourism Ireland’s website, Ireland.com, and were then voted for by Tourism Ireland’s GB Facebook community.
The lucky pair began their action-packed adventure on Thursday (3rd October) in the Titanic Quarter, visiting landmark tourist attraction Titanic Belfast and seeing the iconic Harland & Wolff cranes, before heading off on a black cab tour of the city.
Over the course of the two-day visit, their packed itinerary took in some of Belfast’s best restaurants and nightspots, including popular pubs like The Duke of York, The Crown and Fibber Magees, as well as quirky Cathedral Quarter eatery, Made in Belfast. The visitors were given a taste of the city’s rich musical culture with a visit to Belfast’s Oh Yeah Music Centre and even enjoyed some breakdancing lessons at T13! They also took in the sights and sounds of St George’s Market, amongst other activities.
Updates from the couple’s whirlwind visit are being shared on Tourism Ireland’s GB Facebook page and Twitter feed, with the organisation’s fans and followers around Great Britain adding their suggestions into the mix, using the hashtag #Belfast48.
The ‘Belfast 48’ promotion follows a similar initiative organised by Tourism Ireland in Dublin earlier this year and is part of the organisation’s ambitious ‘GB – Path to Growth’ strategy, which is targeting several new audiences which have strong potential for growth – including a young, fun-loving audience looking for an exciting time in a vibrant destination, called ‘social energisers.’
Commenting on the initiative, Niall Gibbons, CEO of Tourism Ireland, said: “Our latest social media promotion, Belfast 48, should prove to be a really effective way of engaging with our new target audience of “social energisers”, helping to really bring our message of fun and excitement on a Belfast short break to life. The winning pair is having a full, action-packed 48 hours in Belfast; and by bringing out Facebook fans and followers along for the journey, we’re hoping to inspire them to begin planning their very own 48 hours in Belfast.
“Our autumn campaign is now in full swing in GB – we have a really extensive programme in place between now and the end of the year, showcasing Northern Ireland and targeting late-season travellers.”
Daniel Shoubridge and Perdita Lawton, from Lichfield in Staffordshire, with taxi driver Ken Harper, in Belfast, as part of a new Tourism Ireland social media promotion ‘Belfast 48’.
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.55 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.