Galway is rolling out the red carpet today, to welcome Tourism Ireland’s ‘TweeTour’ – a business tourism promotion with a difference. Working with one of the most influential international event management planners – the International Special Events Society (ISES) – Tourism Ireland has invited two senior decision-makers involved in the important MICE (meetings, incentives, conferences and events) sector in GB to take part in their very own ‘TweeTour’ of Galway.
ISES board member James Morgan (@JamesCrewsaders) and Adam Parry (@punchtownparry) – editor of Event Industry News, which is read by more than 40,000 event professionals each month – arrive in Galway this morning (21st November) and will spend the next two days checking out the city.
Their whistle-stop tour, designed in conjunction with Meet in Galway, will take in lots of different meeting facilities in hotels like the Meyrick, the Radisson Blu, the Harbour, the Clayton and Glenlo Abbey, as well as at NUIG. They will get to sample some of the experiences delegates can enjoy on the sidelines of their meeting or conference, including a walking tour of medieval Galway and a visit to Claregalway Castle. And, they will also get to try some of Galway’s finest cuisine – at Kirwan’s Lane, the G hotel and at Kai Café and Restaurant.
During their time here, they will live tweet and blog about their experiences – sharing what they see and do around the city with ISES members and other influential event planners across Britain who are active on social media. They will be highlighting what a great choice Galway is for an international meeting or event – helping to boost business tourism visitor numbers from the important Great Britain market.
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “Galway is a wonderful destination for conferences, meetings and incentives and our innovative ‘TweeTour’ is using Twitter to showcase some of the superb facilities and venues, accommodation and visitor attractions to be found around the city. Inviting our event management experts to share their live experiences is a great way to highlight what we have to offer in a dynamic and engaging way. It should prove to be a really effective way of engaging with decision-makers around GB online – by bringing them along for the virtual journey, we’re hoping to inspire them to recommend Ireland as the destination of choice to all their clients for their next business tourism event."
Tourism Ireland’s busy programme of activity to grow business tourism from Great Britain this year has included a number of high profile events and promotions, highlighting ease of access, the great facilities and good value rates available for meetings and conferences here and getting the island of Ireland known for excellence in business support.
Tourism Ireland will be tweeting from @MeetInIrelandGB throughout the trip. A similar ‘TweeTour’ took place in Dublin earlier this month, with another scheduled to take place in Derry next week.
Adam Parry, editor of Event Industry News; Rachel Meehan, Tourism Ireland; and ISES board member James Morgan, tweeting in the sunshine from Galway.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.