Londonderry is rolling out the red carpet over the next two days to welcome Tourism Ireland’s ‘TweeTour’ – a business tourism promotion with a difference. Working with one of the most influential international event management planners – the International Special Events Society (ISES) – Tourism Ireland has invited three senior decision-makers involved in the important MICE (meetings, incentives, conferences and events) sector in GB to take part in their very own ‘TweeTour’ of the city.
ISES operations manager Toni Griggs (@ToniGriggs); Michelle Chenery, web editor for Incentive Travel & Corporate Meetings (@ITCMmagazine); and event specialist Alex Dingwall, of Global Infusion (@Global_IG), will spend the next two days exploring the city.
Their whistle-stop tour, designed by Derry Visitor and Convention Bureau, will take in lots of different event facilities – from well-known, established venues and attractions, such as the Guildhall and the Millennium Forum, to newer, up-and-coming meeting and event spaces, including Ebrington Square, St Columb’s Hall and the Legenderry Warehouse No. 1. During their time here they will live tweet and blog about their experiences – sharing what they see and do around the city with ISES members and other influential event planners across GB who are active on social media. They will be highlighting what a great choice Londonderry is for an international conference, meeting or event – helping to boost business tourism visitor numbers from the important Great Britain market.
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “Derry~Londonderry is a wonderful destination for conferences, meetings and incentives and our innovative ‘TweeTour’ is using Twitter to showcase some of the excellent facilities and venues, accommodation and visitor attractions to be found around the city. Inviting our event management experts to share their live experiences is a great way to highlight what we have to offer in a dynamic and engaging way. It should prove to be a really effective way of engaging with decision-makers around GB online – by bringing them along for the virtual journey, we’re hoping to inspire them to recommend Northern Ireland as the destination of choice to all their clients for their next business tourism event."
Tourism Ireland’s busy programme of activity to grow business tourism from Great Britain this year has included a number of high profile events and promotions, highlighting ease of access, the great facilities and good value rates available for meetings and conferences here and getting Northern Ireland known for excellence in business support.
Toni Griggs, ISES operations manager, and event specialist Alex Dingwall, Global Infusion, tweeting outside the Guildhall.
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.55 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.