Tourism operators from around the island of Ireland travelled to Manchester to join Tourism Ireland for ‘Great Days Out’, a business-to-business group travel show which attracts over 1,600 influential coach and group tour operators from around Great Britain each year.
Visitors to the show included GB coach tour operators and group travel organisers – who are responsible for putting in place arrangements for holidays and excursions overseas for groups. The one-day show provided an ideal opportunity for the participating Irish companies to network and do business face-to-face with decision-makers from the important coach and group travel sector in GB; the objective was to encourage them to introduce the island of Ireland to their programmes for 2013, or to extend the programmes in which Ireland already features. The Gathering Ireland, Derry~Londonderry UK City of Culture and the many festivals and events taking place here in 2013, were a major focus at this year’s Great Days Out.
Vanessa Markey, Tourism Ireland’ head of Great Britain, said: “Great Britain is our largest and most important tourism market, delivering almost half of all our overseas visitors. Tourism Ireland is rolling out the new ‘GB Path to Growth’ strategy, which aims to return this all-important market to sustained growth. We are targeting new groups that are receptive to the type of experience the island of Ireland can offer and raising awareness of the many things to see and do here – underpinned by a strong value message. Our presence at this year’s ‘Great Days Out’ was also a fantastic opportunity to highlight The Gathering Ireland 2013 and Derry~Londonderry UK City of Culture.”
Tourism Ireland’s new strategy in GB this year – called ‘GB Path to Growth’ – will see the number of British visitors to the island of Ireland increase by +20% i.e. an additional 200,000 holiday visitors per year by 2016.
Karen Henderson, Derry Visitor & Convention Bureau; Jim Maher, Select Hotels of Ireland; Elaine Murray, Tourism Ireland; and Nuala Browne-Treacy, Treacy’s Hotel Waterford, at the ‘Great Days Out’ travel promotion in Manchester.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.