Tourism Ireland Welcomes News that Prestigious Giro D’Italia will Begin on Island of Ireland in 2014

21 Feb 2013

Tourism Ireland warmly welcomes today’s confirmation that the first three stages of the famous Giro d’Italia, the world’s second-biggest cycling race, will take place on the island of Ireland in 2014. The race kicks off in Belfast on 10 May 2014 and will involve routes taking in Belfast, Armagh and Dublin.

Niall Gibbons, chief executive of Tourism Ireland, said, “It is a wonderful coup for the island of Ireland that the first three stages of the Giro d’Italia will take place here in 2014. This prestigious event will be seen by an estimated 775 million sports and cycling fans everywhere, presenting us with a fantastic opportunity to highlight the island of Ireland around the world as a top location for sporting events, as well as a wonderful holiday destination. The event, second only to the Tour de France in terms of prestige, will help raise the profile of the island of Ireland and we will be pulling out all the stops to capitalise on the potential of this prestigious sporting event.”

-ENDS-

Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.

 

 

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